Lady Natasha Fines is the visionary Founder, and Creative Director of Lady Fines Adaptive Fashion LLC and the Rebels with a Cause Foundation, a non-profit dedicated to advocacy, representation, and equality. Her journey into adaptive fashion was deeply inspired by her late aunt, Emma’s six-year battle with breast cancer, driving Lady Natasha to merge her passion for fashion with a mission to create stylish, adaptive apparel. In her aunt’s honor, Lady Natasha is dedicated to revolutionizing the fashion industry with adaptive designs that celebrate Emma’s legacy.

Born and raised in Tampa, FL and of Puerto Rican descent, Lady Natasha holds a Psychology degree from the University of South Florida (USF) and a Fashion Business Management degree from the Fashion Institute of Technology (FIT) in New York City. Lady Natasha Fines' fashion career began as a buyer at The Home Shopping Network, where her passion for fashion and understanding of human behavior flourished.

She recognized a significant gap in the market for models with physical disabilities and adaptive fashion options. Her drive to fill this gap led her to deplete her savings to start Lady Fines Adaptive Fashion. Convincing her mother, Emeline Fines, to leave her high-profile role as Vice President of Sales for Southeast, Caribbean, and LATAM at Casa Dragones Tequila to join as her business partner. Presently the mother-daughter duo has propelled the Lady Fines Adaptive Fashion brand to new heights, championing inclusivity and innovation in fashion.